IT WAS LONDON CRAFT WEEK THIS MONTH (8~12.May) AND IT’S ENTIRELY UNDERSTANDABLE IF YOU WEREN’T AWARE OF THAT.

That sounds unkind, and I should applaud LCW that they are doing an expert job of promoting various forms of craft. However few attending craft week will admit that ‘craft’ remains wildly uncool. I’ve been unfortunate enough to be labelled a ‘craftsmen’ in the past and I can assure you it’s not an exciting, empowering or sexy feeling….